Sky Betting & Gaming and British Heart Foundation - Privacy Notice

We SBG Sports Limited, trading as Sky Bet are hosting an Every Minute Matters CPR Squad competition in association with the English Football League (EFL) and British Heart Foundation (BHF). We will capture, your personal data through the application and sign-up forms along with footage of the event.

 

By participating in this event and agreeing to the Terms and Conditions, you agree to the collection, processing, and storage of your personal data. Hereby, please read the following information carefully:

Personal Data We Collect:

We will collect your personal data through the sign-up form, which will include your:

  • Full name
  • Email address
  • Phone number
  • Date of Birth
  • Sky Bet account username (non-mandatory field)
  • How you were inspired to learn Cardiopulmonary Resuscitation (CPR)
  • Who you learnt CPR on behalf of (if applicable)
  • Potential connections (family or personal) to cardiac arrest, CPR and other serious heart condition
  • Upload of RevivR CPR completion certificate

Purpose of Data Collection:

Your personal data will be used for the following purposes:

  • To judge your entry for competition.

Legal Basis

The legal basis for processing your data depends on its purpose:

  • Performance of a Contract: Data necessary to organise and manage your participation in the event (e.g., contact details, eligibility checks).

Data Sharing:

We may share your personal data with third-parties linked to this event, including:

  • English Football League (EFL): For eligibility checks related to banning orders.
  • British Heart Foundation (BHF): For managing participant stories related to CPR experiences.
  • Judging Panel - To assess completion entries.
  • Lansons PR: To assess nominated participants for competition suitability.

These parties are required to maintain confidentiality and use your data only for specified purposes.

Data Retention:

We will retain your personal data only as long as necessary for the purposes outlined above or as required by law. Specifically:

  • Personal data collected during the event will be retained for 6 months years post-event, unless a longer retention period is legally required or justified (e.g., financial audits). 

Data Security:

Your personal data will be kept confidential and will only be disclosed to authorised personnel who have a legitimate need to access it. We will take all reasonable and necessary steps to ensure the security and confidentiality of your personal data, including implementing appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration, or destruction of your personal data.

Your Rights:

Under the General Data Protection, you have the right to access, correct, delete, or restrict the processing of your personal data. You also have the right to object to the processing of your personal data. To exercise these rights, please contact us using the contact details provided below.

Further details regarding your rights and how we process data can be found here.

Contact Details:

If you have any questions or concerns regarding our data protection practices, or if you wish to exercise your rights regarding your personal data, please contact us at dp@flutteruki.com.
 
We value your privacy, and we are committed to safeguarding your personal data.

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