Privacy and Cookies Notice


    Our Privacy Policy gives info about how we keep your information safe and secure. It outlines what happens to Cookies on your computer, what info we need from you and how we'll treat it and keep your data secure.


    You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using 'cookies'.

    If you'd like to learn how to manage these cookies and 'opt in' and 'out' of different types, please see our cookies and privacy FAQs

    What are cookies and how do they work?

    Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.

    What do you use cookies for?

    Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

    Cookies that are needed to provide the service you have asked for

    Some cookies are essential so you can move around the website and use its features. Without these cookies, services you've asked for can't be provided. These cookies don't gather information about you that could be used for marketing or remembering where you've been on the internet.

    Here are some examples of essential cookies.

    • Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
    • When you add something to the betslip, cookies make sure it's still there when you place your bet.
    • Some are session cookies which make it possible to navigate through the website smoothly.  However, these are automatically deleted after you close your web browser.

    Improving your browsing experience

    These cookies allow the website to remember choices you make, such as your language or region and they provide improved features.

    Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites.

    • Remembering if you've been to the site before. If you are a first-time user, you might see different content to a regular user.
    • Restricting the number of times you're shown a particular piece of content
    • Giving you access to content provided by social-media sites like Facebook or Twitter.
    • Showing 'related article' links that are relevant to the page you're looking at.


    We like to keep track of what pages and links are popular and which ones don't get used so much to help us keep our sites relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get 'error messages' from web pages.

    This group of cookies, often called 'analytics cookies' are used to gather this information. These cookies don't collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.

    Some of our websites and some of the emails you might get from us also contain small invisible images known as 'web beacons' or 'tracking pixels'. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of its marketing and emails. These web beacons are anonymous and don't contain or collect any information that identifies you.

    We also use 'affiliate' cookies.  If you follow one of these links and then register with us, a cookie is sometimes used to tell us that you came from one of our affiliate sites. That other site may then be paid a small amount for the successful referral. This works using a cookie. For more information, see the Internet Advertising Bureau's guide about how affiliate marketing works.

    Learn how to manage your cookies

    Data Collection

    To be able to deposit funds and place bets on the web site, you will be asked to register by entering a User ID and PIN. Such user information will only be used for the purposes as set out in this Privacy Policy.

    By entering your user information, you accept that we may retain your user information and that it may be held by us or any third party company which processes it on our behalf.

    We reserve the right to perform statistical analyses of user's behaviour and characteristics in order to measure interest in, and use of, the various areas of the web site and, in addition, to inform advertisers of such information as well as the number of users that have been exposed to or who have clicked on their advertising banners. We will provide only aggregated data from these analyses to third parties.


    We shall be entitled to make available your user information in order to send you information about us and our affiliates, associated companies and organisations, for the following purposes including but not limited to:

    • Promotional and/or marketing material about products, services and offers
    • Market research or compliance
    • Transfers to third parties as required and
    • Any requirements imposed by operational law

    We are not responsible for any actions or policies of any third parties who request your user information and users should check the applicable privacy policy of such third parties.


    Security is very important to us. Secure Socket Layer (""SSL"") encryption technology is used for protection of information in transit for any sensitive transactions such as payments and withdrawals. Additional security procedures are in place to protect the confidentiality, integrity and availability of your user information. Your user information will not be kept longer than is necessary for the purposes at the collection point or as stated in this Privacy Policy.


    You may notify us of any updates, amendments and corrections to previously collected user information by contacting us by email or by entering the ""Personal Details"" section in ""My Account"" on www.skybet.com and entering the relevant changes. Further, upon your request, we will use commercially reasonable efforts to delete your user information from our database; however, it may be impossible to delete your entry without some residual information remaining because of back-ups and records of deletions.

    Law Enforcement Reporting

    We and our regulators are entitled to share the information we hold on you (which includes personal data and betting history) with regulatory bodies, sporting bodies and other bodies, including the police, in order to investigate suspected fraud, money laundering or sports integrity issues and to comply with our regulatory duties under the the Alderney Gambling Control Commission.

    Privacy Queries

    Any queries or comments about our Privacy Policy should be forwarded to dpoffice@bskyb.com. Any web site that you may connect to from the site is not covered by this Privacy Policy.

    We reserve the right, at any time, to modify, alter, or update this Privacy Policy.